Churches Can Increase Giving Online
Blog article introduction by Hal Lentz, assistant to the BFC president
Soon after becoming the Pastor of Development for Whittier Area Community Church, I looked at our church’s website to see how easy it was to make a gift online. I was a motivated giver and it took me 2.5 minutes to navigate the site and get to a form to fill in and make my gift.
Curiously, I decided to make the rounds in our office asking ten different staff members to help me out. I asked each person to sit at their computer. I said, “Now you’ve just received a letter, and you want to make a gift. Start your browser, enter www.wacc.net, and let’s see how long it takes you to get to the input screen to make a gift.
The quickest attempt took two minutes. The longest attempt took over four minutes and seven clicks before they gave up. We needed to fix that! I wanted our givers to be at an input screen entering their information in less than ten seconds with one click.
It took some convincing to get “accounting” to go along. The good folks kept telling me, “We already have a system that is working just fine.” The only thing was that you had to be I.T.-savvy, extremely patient and part detective to get to the form to make your gift.
We simplified the online giving process and gave a 60-second tutorial during our weekend services December of 2009. The result: we went from nine online gifts to 54 in three weeks!
So, check out your church website and see how easy it is to make a gift to your ministry. Just saying . . . 20 seconds and your givers are on to something else.
And read the helpful blog below.
Churches Can Increase Giving Online
A guest blog post by The Rocket Company
Church leader, did you know that people are not only giving more often online but also more consistently?
Here are three ways your church can integrate online giving options for your church:
1) Make Giving Faster and Easier
Key: Make giving really easy!
Make sure your online giving platform is easy to use.
Minimize the number of clicks and information needed to give.
People shouldn’t have to create an account with your church to give online.
Get started by contacting your service provider and integrate online giving as soon as possible.
2) Make Giving Directions Clear
Key: Educate your givers!
Provide different venues whereby people can learn about online giving and educate them on their options.
An online giving link should be easy to see on your website home page.
Provide customer service for your online givers in case they have questions. Give them an email address or phone number to call.
Use your church WiFi service and projector to show people during your weekly gatherings how to give online.
3) Make Giving Professional
Key: Anticipate questions and answer them before people ask!
Questions you should answer on your website’s Giving page:
- Can I designate my giving to a specific fund or account?
- Are there additional fees associated with giving online?
- If I schedule recurring donations, can I change the frequency or amount at any time?
- What happens if I change bank accounts?
- Will I receive a contribution statement for online gifts?
- Can I give online and in service?
- Is online giving secure?
- How do I contact a church representative if I have further questions?
Anticipating questions and providing answers increases the confidence of each giver.
This blog post summarizes original content by The Rocket Company. Click here to visit their website.
Click here to give online to the Berean Fellowship of Churches.